I’m placing small POs within 48 hours of creator surges using Triple Whale signals. Two 300‑unit tests last week lifted margin by about 3 pts while keeping carry light; how are you setting ROAS/CPC thresholds and automating vendor pings once the spike cools?
manual pings waste the window; I keep it simple: rolling 6‑hour ROAS floor at 1.6 and CPC cap at 1.2x baseline from Triple Whale, and if both hit in the first 12 hours Zapier pushes a 250–400 unit PO. “lifted margin by about 3 pts while keeping carry light; how” — same result here, and I kill the flow when ROAS drops to <70% of peak for 2 hours or CPC jumps >25% vs baseline, which auto‑pings the vendor to hold and switches to replen only. Are you using the Triple Whale webhook or polling their API for the spike slope?
Sounds like you’re on to something with those 48-hour micro-buys! I’ve found that adjusting my CPC thresholds post-spike helps keep my margins steady, but it’s all about fine-tuning to your specific audience. What have you noticed about audience engagement after those spikes — any surprises?